The Dud with a flash of genius, yes?

Equinox by Sony Ericsson

Yesterday I was sat in a cafe having a meeting. In fact between you and me, I sit in that cafe an awful lot!
It’s brilliant. Really comfy, genuinely food to die for and with the most eclectic clientèle I’ve seen for a long time.
Of course, it also has Wi-Fi. Oh, and the staff are lovely too!

Oops, back to the point.. whilst sitting in the cafe chatting with my Web Manager and sipping a delectable double shot latte, my Blackberry endlessly blinked before me. Every email, Blackberry message, text message, phonecall caught my attention with a little red flash.
I had three choices:

1. Ignore it.
2. Check to see why it was flashing
3. Turn the dang LED flash off.

The problem was that none of these was the perfect fit as I was waiting for a notification from just one person and I didn’t want to miss that. Vibrate, individual tune and a red flash for all wasn’t going to cut it.

Sony Ericsson, it appears, have recognised this with their launch of the Sony Ericsson Equinox – currently available stateside. I’m not too fussed about where it’s available to be frank because the phone itself doesn’t interest me but an idea they’ve incorporated in to it, does. You see, Sony Ericsson have given the Equinox the nifty power of having 5 individual – and by all accounts quite snazzy – flashing alerts, of different colours.

Cool!

That would so work!

Problem is for Sony that it’s a great idea but loaded onto a dud phone (in my opinion … it looks boring and aside from this one well considered addition, is god awful bland)
Now, I think I recall in some dim distant past that there’s app’s out there that you can upload for various phones that will do this…? but I love the idea of a phone having this facility pre-loaded. Yes please and thank you.

In this fast-paced, overly complicated World, it’s so often the simple things that are just right.

Dear RIM / iPhone,

I hope this finds you well.
I’m writing to ask ….